Marketing brochures
Scrapbooks
The brief for the scrapbooks project was to create a series of marketing brochures that would creatively showcase the wide range of built environment services offered (housing design, mixed-use, co-living etc). Displaying relevant projects, services and innovative thinking in an engaging way.
The challenge was creating a single visual identity for these brochures that could communicate quite complex concepts and architecture processes in a visual way that the layman would understand and be excited by. The scrapbook design achieves this as it allowed me to highlight the most relevant parts of each scheme and the concepts behind them. It enabled me to create a cohesive look and feel that would work across photography, illustrations, computer generated images and diagrams.